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Lights, Cameras, Action – 2017

This archive post captures a turning point for Artisan Media: moving from fitting media work around teaching to giving the business substantially more time and attention.

New Year 2017
The original 2017 blog post opened with this New Year image.

A business that grew from a hobby

The original post reflects on the decision made several years earlier to reduce full-time teaching and test whether Artisan Media could become a sustainable part-time business. The practical challenge was finding a teaching timetable that genuinely left blocks of time for filming and editing.

Learning from the first few years

By 2016, having two full days away from teaching created more room for mid-week projects and editing. The experience reinforced a broader lesson in the post: progress depends on continuing to learn, both technically and personally.

B. B. King performing with guitar
B. B. King — the original post referenced his reminder that learning should never stop.

Time, income and what matters

The article also weighs financial security against time with family and satisfaction with work. It records the real trade-offs involved in trying to grow a small creative business rather than presenting the change as risk-free.

A bigger step for 2017

At the beginning of 2017, Andrew had left his secondary teaching position and planned to devote more of the week to Artisan Media while still keeping some teaching and relief work. The post captures both the excitement and uncertainty of that change.

Family, friends and faith

The closing reflections credit family support, friendships and faith as important foundations for taking that step and keeping perspective while the business developed.

U2 Lovetown Tour artwork
Artwork from U2’s 1989 Lovetown Tour, also used in the original post.
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